Zia is Zoho's unified AI brand spanning the entire Zoho product suite. Originally a rules- and ML-based assistant (lead scoring, anomaly detection), Zia has evolved into a multi-modal AI platform incorporating:
- Zoho's own in-house Zia LLM (multiple sizes, tuned for business/CRM context)
- BYOK (Bring Your Own Key) integrations for OpenAI, Anthropic, Google, and Cohere
- Generative AI for content creation, code generation, document generation
- Agentic AI via Zia Agents and Zia Agent Studio (700+ built-in actions, 100+ pre-built agents)
- Predictive/ML models for scoring, forecasting, anomaly detection, churn prediction
- NLP-based analytics, conversational interfaces, and document intelligence (OCR, ICR)
As of mid-2025, Zoho reported 16+ billion API calls per month (50% YoY growth) attributable to its AI platform (Enterprise Times, Jul 2025).